The Dangers of Employee Advocacy
Before I get into the dangers, let’s first understand what employee advocacy is. It’s getting employees involved in amplifying your organization’s brand message through their own personal and social...
View ArticleBeyond The Logo: Re-Branding With The Help of Your Workforce
There seems to be a growing practice in the world of corporate branding to involve the workforce. Executives understand that what you want the brand to be, isn’t always the way it is actually...
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